Kylie Minogue and the Lexus CT 200h Enlarge Photo
So, Kylie Minogue is shilling the Lexus CT 200h. Let's discuss:
PRO: This could imply that Lexus has finally given its confusing "Darker Side of Green" campaign the Old Yeller treatment.
CON: Old Yeller made us cry.
(The "Darker Side of Green", on the other hand, made us rabid, like Old Yeller.)
PRO: If the "Darker Side of Commons" is over, those bogus climate-change debates are, too.
CON: Those bogus climate-change debates may have been the just thing keeping Sarah Silverman in rent money.
PRO: Kylie has a lot of prayer for Generations X and Y, which are the CT 200h's target demographics.
CON: In today's economy, do folks in those demographics have jobs?
PRO: Kylie puts on a large show, and Lexus' sponsorship makes it possible for thousands of fans to see her perform live.
CON: With Kylie often comes Dannii, who is.well, let's just call her the Billy Carter of pop starlets.
Sounds like a split decision. Anyone wishing to draw the tie-breaking vote?
* * * * *
KYLIE AND LEXUS FORM NEW PARTNERSHIP
KEY POINTS
- Kylie Minogue to defend the launching of the new Lexus CT 200h
- Superstar singer to look in cross-media promotion for the new Lexus full hybrid luxury hatchback
- Lexus announced as lead sponsor of Kylie`s 2011 UK concert tour
Elegant, contemporary and chic: you might take the like language to identify both Kylie and the new Lexus CT 200h. Lexus is proud to denote a new partnership with the global superstar to launch its new full hybrid luxury hatchback into the sum of a new market sector.
The new relationship will see Kylie - one of the world`s most iconic performers - supporting the entry of the new Lexus CT 200h through the cross-media "Quiet Revolution" marketing campaign and publicity. In gain to appearing in the upcoming TV commercial and publish advertisements, Kylie will take delivery of her own personally specified Lexus CT 200h.
At the same time, Lexus will be the principal sponsor of Kylie`s Aphrodite - Les Folies 2011 UK tour - destined to be one of the most visually spectacular and technically complex shows ever staged in the UK.
Kylie, who has enjoyed immense success as an actor, singer, dancer, model and designer, said: "I am absolutely delighted to be operative with Lexus on the launching of their new full hybrid CT 200h. I`ve been lucky enough to give a preview of the car which is both fashionable and graceful and will definitely make a Quiet Revolution".
Belinda Poole, Lexus Director, said: "Kylie is the complete ambassador for Lexus and the new Lexus CT 200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to customers new to the Lexus brand."
[via Nelson]
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